Let’s see the main processes that we use when working with you. First of all, we need to meet to get to know each other and find out the situation of your company. Next, we analyze and immediately begin to act:
STRATEGY. Marketing strategy is a perspective planning approach with the serious goal of achieving a stable competitive advantage. Strategic marketing concerns the choice of policy, aimed at improving the competitive position of the company. The strategy is focused on the implementation of specific goals. Strategic analysis is needed to solve the most important strategic issue: “Where are we now and where are we moving?” and many other relevant important issues …
PLANNING. Strategic planning focuses on “CCC”, namely: Customer, Corporation, and Competitors. A detailed analysis of each factor is key to the success of the plan. This is a setting marketing goals, choosing marketing strategies and developing measures to achieve them over a certain period, in other words, it is the activity of developing various types of marketing plan. Even in conditions of chaos management, lack of time and lack of reliable marketing information, we try to go as deep as possible.
DEVELOPMENT. Examples of development. The development strategy expands the potential market with new users and new segments.
Examples of new users. Development consists in expanding sales through special promotions, developing advertising campaigns and finding new communication channels.
New segments can be defined as: new geographical segments, new demographic segments, new institutional segments or new psychographic segments. For example, translating your site into other languages.
This is a very exciting process, like a game, where the more nuances we think through, the higher and cooler the result.
LAUNCH. When all the previous steps are defined, we are ready to launch. This means combining all the information collected into a single whole, distributing tasks and determining the deadlines.
TARGETING. This is the goal. In advertising means a mechanism that allows you to select from the entire existing audience only that part that meets the specified criteria (target audience), and show the advertisement to her. There are many types of targeting ads. When we know the full information about your product and we have a strategic plan, the target will be determined. And let’s go!